Our Story

The Origin Story

One Yeehaw is more than a lifestyle brand—it’s a movement rooted in the authentic spirit of the American West and the enduring resilience of Indigenous heritage.

Founded by Jess Oldham, an enrolled member of the Navajo Nation, One Yeehaw draws inspiration from a life spent immersed in both Indigenous culture and the wide-open landscapes of Wyoming and the American West. Jess grew up on the Navajo Nation before moving to Wyoming, where his family operates the Wind River Wild Horse Sanctuary and a working cattle ranch. These experiences shaped his passion for genuine storytelling, western grit, and uplifting his rural and Indigenous communities.

After college, people use to ask Jess what he was up to and the only way he could describe his life was by saying he was just “Yeehaw-ing”.

In that spirit, One Yeehaw was born. A nod to taking challenges and triumphs with grit and gratitude. One at a time.

For Jess, this is just the beginning. With every product you purchase, One Yeehaw donates a bottle of clean water to someone in need through trusted local nonprofits and charities. It’s a simple act with a powerful effect—water is life.

Join us in making a difference that flows beyond the product. Your purchase doesn’t just bring you quality, it brings hope, health, and opportunity.

Make your impact with purpose—One Yeehaw At A Time.

An Indigenous man in a cowboy hat and sunglasses gently touches a brown horse's face in an outdoor riding arena during sunset.
An Indigenous man dressed as a cowboy lying on a warrior brown horse with painted white designs on its face and body, in a grassy plain with hills and mountains in the background.

Our Mission:
At One Yeehaw, we celebrate and uplift Indigenous and rural communities through authentic western-inspired apparel built on resilience, kindness, and heritage. We are committed to creating high-quality, durable products that empower individuals to live boldly and ride with purpose. For every product sold, we donate a bottle of water to communities in need—fueling positive change and cultivating hope. Furthermore, a portion of every sale fuels positive change, supporting the growth and well-being of Indigenous, agricultural, and rural communities. 

Together, we live life–One Yeehaw At A Time.

Back of a person wearing a beige T-shirt with a cowboys and horses graphic and the words "YEE HAW" and "LANDER, WYOMING." The person is also wearing a cowboy hat decorated with jewelry and is outdoors.
A brown and white paint horse standing behind a wooden fence with a purple and white baseball cap hanging on the fence post, with a blue sky and green field in the background.
Person with dark braided hair wearing a beige T-shirt with the word "YEEHAW" embroidered on the chest and a red beaded necklace, outdoors with sunlight casting a shadow on the shirt.
White cowboy hat with purple embroidered text that says 'YEEHAW' resting on horse tack and ropes, outdoor background.
A white baseball cap with purple accents and embroidered text resting on a brown leather saddle, with a clear blue sky in the background.
A close-up of a horse sniffing a beige and purple cap with the word 'YEEHAW' embroidered on it, resting on a wooden fence post against a backdrop of green fields and blue sky with scattered clouds.
A man in a beige T-shirt with a graphic of a skeleton riding a horse on the back, wearing sunglasses and a large hat with feathers, standing outdoors.
Person wearing a cowboy hat and a beige T-shirt with a graphic of a rodeo rider and horse, standing outdoors near a fence.
A white baseball cap with purple embroidery that reads 'YEEHAW' resting on a saddle with ropes and saddle blankets, set against a wooden fence and blue sky background.
Hot guy wearing a white cap with purple and blue accents, sunglasses, and a beige t-shirt, sitting on a wooden and metal structure outdoors with clear blue sky in the background.
A man wearing a beige T-shirt with a graphic of a rodeo rider on a horse and the words 'YEE HAW' on the back, standing outdoors near a wooden fence with a bright blue sky overhead.
Person with braids wearing a baseball cap and T-shirt standing next to a brown horse in an open field on a sunny day
Cowboy saddle with a white cap embroidered with purple letters resting on it, a coiled rope, and a weathered wooden fence in the background.
Person with long braided hair wearing a yellow shirt and a cap with purple brim and embroidered text, standing next to a brown horse with a bridle, outdoors on a sunny day.
A person is adjusting a saddle on a brown horse, wearing a beige T-shirt with a horseshoe graphic and the words "YEE HAW" and "LANDER, WYOMING." The person is also wearing a white cap backwards with purple accents.
A person with long hair wearing a beige t-shirt with a graphic of a cowboy riding a horse and the text 'YEE HAW' and 'LANDER, WY', along with a white and purple cap, is standing next to a brown horse against a bright blue sky background.
A person with long braids wearing a white and purple baseball cap with the word 'YEEHAW' on it, adjusting the cap with their right hand. The person is also wearing a light-colored t-shirt with 'YEEHAW' written on it, a beaded necklace, and a ring on
Person riding a horse with a leather saddle, wearing a white cap and a beige t-shirt with a graphic design on the back, against a clear blue sky.
Person wearing a beige shirt and a baseball cap with the word "YEEHAW" on it, holding the brim, with long braided hair and a red beaded necklace.
Back view of a person wearing a Yee Haw T-shirt and a cap, surrounded by horse tack and equipment.
A close-up of a brown horse with a white blaze on its face, wearing a bridle and a cap that says 'YEEHAW' on the front. The background shows a farm with fences and green fields under a blue sky.